In wholesale trade, ecommerce should not be seen as a threat, but as an ally that expands the salesperson\'s capabilities.
The B2B Customer is Already Omnichannel
The customer can see an offer in a newsletter, inquire via WhatsApp, and close the order on the web. Unification ensures that commercial conditions are consistent across all touchpoints.
Aligning the Sales Force
- Unified Commissions: The salesperson earns regardless of the order\'s entry channel.
- Tools for the Salesperson: Access to advanced functions for building dynamic quotes.
- Value Focus: Automating replenishment frees up time for higher-margin sales.
Frequently Asked Questions
How to prevent the web from stealing sales from the salesperson?
The answer is real omnichannel: unifying incentives and tools so that both channels empower each other.
What benefits does omnichannel bring?
It increases total billing between 20% and 35% by offering a seamless experience to the customer.
