Strategies
Tácticas avanzadas para aumentar la rentabilidad del canal digital.
Rebates and Loyalty: Why B2C Point Programs Do Not Work in B2B
How to structure volume bonuses (rebates) to build distributor loyalty and encourage channel growth....
SaaS and B2B Software: Selling Intangibles and Hybrid Models
How to merge physical sales with digital subscriptions in a single cart without logistical errors....
Programas de fidelización B2B: por qué los puntos no sirven para mayoristas
Un cliente corporativo no quiere cambiar puntos por una tostadora. Estrategias reales de retención B2B (cashback, rebates y condiciones de pago exten...
OEM vs Aftermarket B2B Catalogs: The Challenge of Exact Replacement
How to structure the B2B database to cross-reference parts without the buyer making a mistake....
B2B Automated Marketing: Using Klaviyo to Recover Wholesale Carts
How to apply automation flows to increase recurrence and recover lost sales in the wholesale channel....
Niveles VIP: Plata, Oro y Platino para fidelizar compras B2B
Un cliente compra 5 millones al año, otro compra 50 millones. Si no segmentás el estatus en la plataforma digital y le ofreces ventajas asimétricas...
How B2B Ecommerce Reduces Operational Sales Costs (Real Data)
An analysis of how order digitalization optimizes Cost-to-Serve and improves net margins....
Dynamic Pricing B2B: Subiendo precios solos cuando hay quiebre de stock en el puerto
Si los containers no entran por la aduana y tu competencia se quedó sin producto, tu ecommerce debe ser inteligente y levantar el precio automáticam...
De 0 a 100 clientes activos en ecommerce B2B: estrategia paso a paso
Cómo construir una base de clientes activos en tu ecommerce mayorista. Estrategia concreta para los primeros 100 clientes que realmente compran onlin...
B2B Sales KPIs: Beyond Total Revenue
The real metrics that define the success of a digital wholesale strategy....
How to Measure the Real Profitability of Your B2B Ecommerce
Guide to analyzing the return on investment (ROI) and operational savings generated by your wholesale platform....
The Salesperson's Boycott: How to Manage Commissions on the Online Portal
If your sales force loses money when a customer buys online, they will sabotage your B2B project. Commission structures for achieving omnichannel succ...
Hybrid Sales Force: The New Role of the Salesperson in the B2B Ecommerce Era
How to transform your order-takers into strategic consultants supported by technology....
Cómo lograr que tu equipo de ventas apoye (y no boicotee) el ecommerce
El principal enemigo del ecommerce B2B suele estar adentro de la empresa. Estrategias de comisiones y alineación para convertir vendedores en promoto...
B2B Pay: Por qué MercadoPago no sirve para grandes volúmenes
Cobrar 5 millones de pesos con tarjeta de crédito B2C destruye márgenes. La revolución de los eCheqs, Transferencias 3.0 y Debin en ecommerce mayor...
DaaS and Subscriptions: Converting Hardware into Recurring Revenue
How the SaaS model and automatic subscriptions are invading the B2B consumables market....
Warranties and Installations: High-Margin Cross-Selling
Selling a machine is the beginning; the real long-term business is linking a maintenance insurance to it. How to do it on the web....
Industrial Cross-selling: Selling Accessories That the Customer Forgot
How to set up recommendation engines to ensure the customer buys all necessary components....
SEO on Closed B2B Platforms: The Dilemma of to Index or Not to Index
Technical strategies to position catalogs that require login to see prices....
Price Segmentation: End of "Excel Lists" and Beginning of Algorithmic Rules
Use base prices + dynamic rules calculated on the fly by the web portal instead of static lists....
B2B Cross-Border Payments: Escaping Banking Dinosaurs (SWIFT) via Fintech
How integrating Fintech into B2B portals streamlines international payments and reduces banking fees....
How the B2B Portal Should Annihilate 80% of Your Phone Calls
Self-service strategies to free the sales team from low-value administrative inquiries....
ABM + Ecommerce: Custom Landing Pages for Every Mega-Account
If you are trying to close an annual supply contract with a major corporation, don't send them a link to your "Home". Build a micro-portal with their ...
Alianza del Pacífico: Flujos de datos B2B sin fricción (México, Colombia, Perú, Chile)
El bloque más pro-mercado de la región avanza en la digitalización de aduanas. Qué deben saber los CTOs y gerentes de ecommerce transnacionales....
Selling by Subscription: Office Supplies and Hardware as a Service
If you sell toners or reams, your business is about automatic refills. Prevent the competition from getting in due to lack of a recurring portal....
Pricing Matrix: How to Apply Volume Pricing Without Destroying Margins
Advanced price rule settings for B2B. Scaling, combined discounts, and profitability protection....